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Toyota Corporate Ecovision
Event Handout/
General-use PR
Objectives
For the Paris Auto Salon of 1999, a high-level statement of the commitment of Toyota's top management to cleaner automotive technologies.
Results
Developed breakthrough communications piece that was reprinted 20000 times for distribution across Asia and Europe.
Credits
Karl Pisor: writer, art director, client management
Christian Grou: designer
