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J Sky Sports
Brand analysis and strategy, Website
Objectives
In conjunction with the business strategy group and the IT group at iXL Japan, developed analysis of J Sky Sports' key customer segments, current brand execution, and competitive landscape.
Results
Developed three-year brand strategy for major cable operator, capturing key bottlenecks in customer experience to make business-enhancing marketing recommendations.
Credits
Michael Holmes: senior creative advisor
Karl Pisor: writer, art director, client management
Gaspard de Beauvais: designer
